Broker Wars: BofA's Freebie Bet

The shrinking fee to buy and sell stocks sank even further with Bank of America's free online trade offer. The Street blasted rivals' shares

In the world of online brokerages, price is everything. At least, that is, until you start worrying about how long it takes to execute a trade, or how much money the brokerage will lend you, or how useful the site is, or how quickly the customer-service people respond, or…or…or… And then suddenly commission isn't the primary consideration for a trader.

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