Marketing Victoria's Secret
I am the brand marketing manager at Victoria's Secret (LTD) in Columbus, Ohio. Coming to work for the world's most well-known lingerie retailer was the furthest thing from my mind when I left my consulting career with Accenture (ACN) to attend the Kelley School of Business at Indiana University. However, after nearly two years at Victoria's Secret, I cannot imagine a better position coming out of business school. And let's be honest, working in an office filled with pictures of supermodels definitely has its benefits.
I was immediately interested in the opportunity to work at Victoria's Secret because it was a newly created position that would focus on marketing across all selling channels of the business—retail stores, catalog, and VictoriasSecret.com (see BusinessWeek.com, 9/25/06, "Luring Luxury Brands to the Web"). My job is to develop the cross-channel marketing strategy and execute that strategy to ensure a flawless customer experience no matter how our customers shop at Victoria's Secret. With these multiple platforms, I get to concentrate on our entire customer base—from the 20-year-old college student who adores our PINK line, to the 30-year-old mom who buys VS clothes online, to the empty nester who seeks Victoria's Secret to complement her young and sophisticated personality.