Google's Video-Search Challenge

Now that it owns YouTube, the leader in text search needs to ensure it can help users find videos tooa job rivals do better

Google is the undisputed ruler of search in a World Wide Web filled with blue links and black text. After all, it controls more than 51% of the search market, and its share continues to grow steadily. But as Web content becomes more multimedia-based, Google cannot afford to rest on its laurels.

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