In a Folding Pattern

A young designer explains the thinking behind her ambitious apprenticeship program

When London designer Eva Menz, 29, posted a wanted ad for unpaid design assistants, she was shocked by the overwhelming response. Within one week some 140 applicants were clamoring for the opportunity. “It goes to show how many creative people in the UK are looking for anything—even unpaid work—to survive,” says Menz, a product design graduate of Central Saint Martins in London. “It shows the state of desperation.”

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