Clever, Clever YouTube

Heather Green

The Google purchase of YouTube makes so much sense to me because only someone with a massive ad search network could make YouTube pay out quickly enough to stave off the copyright lawsuits.

What I mean is, Google has a real revenue stream that they can apply to YouTube in a hurry. And that was probably attractive enough to the content companies that they were willing to do licensing deals with the service. I know, I know, YouTube and the content companies have been in talks for a long time. But I am sure that it helped the licensing announcements this morning that the Google buyout was out there.

I frankly think that YouTube was lucky that it didn't get sued thus far. Now what remains to be seen is whether the kind of money that the content folks can get out of Google's "monetization of YouTube" and whether that will keep them happy....

Before it's here, it's on the Bloomberg Terminal.