Philips Goes Fabulous

Forget industrial lighting. The Dutch titan is introducing product concepts that pique the user's psyche and respect the need for simplicity

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Borrowing a page from the fashion and car industries, Royal Philips Electronics kicked off its Oct. 2 Simplicity Event in London in high style. A massive section of the ExCeL conference center was transformed into a sleek futuristic showcase for a range of new design concepts and a sample of prospective products that aim to improve quality of life and contribute to a healthier lifestyle.

"The last decade was the information society, but going forward, health and well-being will be a leading theme and driver of economic growth," says Philips CEO Gerard Kleisterlee.

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