Big-TV Battle: LCD vs. Plasma

Dropping prices on large-screen sets mean viewing pleasure for consumers who buy early—and thin margins for manufacturers

Christmas is coming, and that means war.

And while all this price cutting is generally good for consumers, it has its downside, too, she says. "For the past three years, as we've watched the market leading up to the holiday season, we've seen prices start to go up in late October and into November and December," she says. "There's certainly going to be some inventory constraints, and they'll be on the cheapest sets." Translation: If a big LCD or plasma screen is on your Christmas list, buy it early, or be prepared to rewrite your wish list.

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