Lonelygirl15: The Business Model Creeps In

Don’t know if you caught this, but the most recent lonelygirl15 episode wasn’t posted in full on YouTube. In its place was a sort of teaser clip, which directed you to lonelygirl15.com to see the full episode.

It’s taken them less than four months to start acting like an old-school network—using YouTube as a “promotion” while trying to squeeze as much monetization out of the traffic as possible.

The full episode (if you can call something that’s 2:02 a “full episode”) is now up on youtube, but you can catch wind of stymied viewers’ ire on the comment board.

Before it's here, it's on the Bloomberg Terminal.