An Insider's Guide to Food Labels

Few people know that the food coloring listed as cochineal extract comes from female beetles. Food activists want to spread the word

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When you dig into a strawberry Yoplait yogurt, take a moment to contemplate where the beautiful pink color comes from. Strawberries? Think again. It comes from crushed bugs. Specifically, from the female cochineal beetles and their eggs. And it's not just yogurt. The bugs are also used to give red coloring to Hershey (HSY) Good & Plenty candies, Tropicana grapefruit juice, and other common foods.

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