Online Marketing: What Works?

Amsterdam's Picnic '06 conference offered insights into advertising's future, from creating Internet buzz to social networking for customers

The Internet's big, it's powerful, but how the heck do you use it to sell beer? That, glibly put, is probably the marketing question of the age. And Amsterdam, both freewheeling and mercantile, with a burgeoning creative scene, is probably as good a place as any to try to answer it.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.