Wallop Fails to Meet Expectations

The company gets credit for for trying to create a MySpace alternative. But it could use some of the good qualities of competitors' sites

Give Wallop credit: In the me-too world of social networking, it created something very different. The San Francisco startup, which debuted Sept. 26, took things that irritate people about MySpace (NWS) or Facebook and devised a new alternative (see BusinessWeek.com, 9/27/06, "Will Microsoft's Spin-off Pack a Wallop?").

To continue reading this article you must be a Bloomberg Professional Service Subscriber.