Is Design The New Management Consultancy?

Bruce Nussbaum

Not yet, but getting there. My post-IDSA conference thoughts lead me to believe that a serious body of thought and methodology is being built that is successfully challenging traditional management theory. It's not all there yet and there isn't a Demming-like guru emerging to lead the movement, but all the pieces all falling into place. The UK may be ahead of the US in this. Check out this site--Noisy Decent Graphics, on the issue of design as management.

We're getting pretty close to launching our new program survey and it is quite amazing. I've read the data and the stories and it will surprise you. A great talent hunt is underway to find innovative people and the space (that includes all the great design programs in B-schools) is a new source for getting that talent.

Before it's here, it's on the Bloomberg Terminal.