Is Design The New Management Consultancy?

Bruce Nussbaum

Not yet, but getting there. My post-IDSA conference thoughts lead me to believe that a serious body of thought and methodology is being built that is successfully challenging traditional management theory. It's not all there yet and there isn't a Demming-like guru emerging to lead the movement, but all the pieces all falling into place. The UK may be ahead of the US in this. Check out this site--Noisy Decent Graphics, on the issue of design as management.http://noisydecentgraphics.typepad.com/design/2006/09/design_agencies.html

We're getting pretty close to launching our new d.school/design program survey and it is quite amazing. I've read the data and the stories and it will surprise you. A great talent hunt is underway to find innovative people and the d.school space (that includes all the great design programs in B-schools) is a new source for getting that talent.

Before it's here, it's on the Bloomberg Terminal.
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