Oracle Crowsand SAP Fights Back

Touting earnings, Ellison & Co. says it's stealing market share from its archrival. But the battle is only intensifying

Oracle Chief Executive Larry Ellison is famous for outrageous cracks and aggressive taunts. So he was true to form on Sept. 19, when he used the occasion of Oracle's stellar first-quarter results to take potshots at archrival SAP. Faced with such outbursts, the German software giant used to take the high road, but not anymore. For much of the past year, SAP has been honing the art of biting back.

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