Design And Innovation Are Sizzling--Companies Are Hiring Like Crazy.

Bruce Nussbaum

I'm in Austin, TX at the last day of the IDSA annual conference and one thing is very clear--companies are hiring a hoard of designers and there is a shortage of the very best. After talking to recruiters and corporate types, I can safely say that 2006 was a tipping point for design. Companies are committing to building up their own in-house design departments and bringing design in-house as a core competence.

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