Listen Up for Better Sales

Effective salespeople know that making a connection and closing a sale depends on listening just as much as speaking

Customers don't just want to be talked to—they also want their responses to be heard. Salespeople are mistaken if they believe that if they just talk long enough, the customer will eventually see their brilliance, put all their objections aside, and sign on the dotted line. That just doesn't happen anymore—customers are too demanding and too educated.

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