Building a Better Business Plan

By all means try to communicate something of your personality, if it's important to your startup, but don't skimp on hard data

I'm writing a business plan for my new company. I'm torn between making a standard business plan and making a plan that presents my company as I want it to be seen, which is as something fun, goofy, socially aware, and light-hearted. I feel that business plans tend to be very dry and without personality, which is the extreme opposite of how I want to present my company. Does anyone besides a bank actually read the business plan anyway?—J.D., Chicago

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