Invasion of the DIY Robots

Mindstorm and the Playful Invention Company hope to hook kids on the joys of creative play with robot-assembly kits

Slide Show >>

In August, Lego, the Danish toy company, launched a second generation of its best-selling Mindstorms Robotics Invention Kit. First unveiled at the Consumer Electronics Show last January, the NXT version had already landed a cover story in Wired magazine. That same month, though with less fanfare, a Toronto-based startup called the Playful Invention Company began selling its PicoCricket.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.