Google Digs Into the Archives

The search giant will index 200 years of news content and give users the option to buy full articlesa potential boon to online publishers

One of the prevailing beliefs about Google is that its search engine inevitably devalues Internet content. Why pay $2.50 for, say, an archived magazine article when you can use Google to find a free (and possibly illegal) copy of it on the Internet? Taking that reasoning to its logical conclusion, online publishers of paid content are destined for extinction.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.