Consumer Cuisine

Small retailers are introducing hip boutique cafés and restaurants inside their stores that are proving to be as enticing as their products

Duke Sherman, a managing partner at Diversified Media Design in New York City, was shopping at Barney's, a chic Manhattan department store, when a friend suggested he try lunching across the street at Nicole's. The suggestion wasn't simply a run-of-the-mill restaurant, but the namesake bistro located in the basement of British designer Nicole Farhi's New York flagship boutique.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.