PR in the Internet Age: Same As It Ever Was?

Rob Hof

Robert Scoble finds it kind of strange that Google chose to brief only a few, mostly print news outlets on its Google Apps For Your Domain, and pass up the bloggers who know this space cold. (Er, can you tell BusinessWeek wasn't briefed either?) It does seem ironic that the world's most prominent Internet company--one that's specifically trying to get us all to do our work online instead of on the desktop--chose to brief mostly print publications. Maybe I should be glad even Google thinks print matters. But for such an innovative company, the tactic sure looks like a throwback.

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