Blu ray makes a splash with titles in Japan

Kenji Hall

The content war for the rival next-generation DVD formats is upon us. At a splashy event in Tokyo, the Blu-ray disc camp—which includes 20th Century Fox, Sony Pictures, Paramount Pictures, Time Warner's Warner Bros., Viacom and Walt Disney--has just announced 75 movie titles for the Japanese market. That means anyone in Japan will get to watch Tomb Raider and Da Vinci Code in what the purveyors of this technology promise to be ultraclear, high-definition images. So far, only a handful of consumer-electronics makers in the two formats have come out with or will soon launch their high-definition DVD players. But as with video games, it's hardly the box that will decide which of the formats—Blu-ray or HD DVD—will prevail. Content is key.

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