BW podcast on personal brand-building ignores blogs--and podcasts

Stephen Baker

BW Exec Editor John Byrne launched a new podcast on career advice while I was on vacation. He interviews interviews Marshall Goldsmith, an executive coach. It's slickly produced and worth a listen. Goldsmith says that we should all establish a strategy, a personal brand identity and a personal mission succinct enough to fit on a tee-shirt. (If any of you would like to leave your tee-shirt missions in comments, feel free.)

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