Using Private Online Communities to Engage Customers
For this week's magazine, I wrote a story about private online communities that innovative companies, such as Kraft, HP, Coty, and GlaxoSmithKline, are creating to enlist customers to help brainstorm over new products, shape packaging, and even direct marketing. Startup Communispace creates and runs these communities for companies.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.