Using Private Online Communities to Engage Customers

About startup Communispace which creates private online communities so that companies such as Kraft, HP, Coty, and Glaxo can enlist customers to help brainstorm over new products, shape packaging, and even direct marketing.
Heather Green

For this week's magazine, I wrote a story about private online communities that innovative companies, such as Kraft, HP, Coty, and GlaxoSmithKline, are creating to enlist customers to help brainstorm over new products, shape packaging, and even direct marketing. Startup Communispace creates and runs these communities for companies.

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