LCD Fights Plasma for Giant TV Market

Samsung's going 70 inches; Sony and Sharp are also going mammoth. The LCD makers won't sit tight as plasma screens reach triple-digit sizes

For makers of LCD TVs, this is time to think big. Samsung Electronics' announcement this week that it will begin selling giant 70-in. liquid crystal display (LCD) TVs next year underscores a brutal fight to own the giant-screen TV market. Typically, the dominant technology for really large TVs has been plasma, but Samsung and other LCD makers are challenging that.

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