Dummies for SOASteve Hamm
There are plenty of challenges for journalists who specialize in corporate computing (like me) in an era when no-new-insight-added personality profiles are the kinds of stories that are trumpeted on the covers of business magazines. The biggest of our challenges is that the technology has become so damned complicated that it's beyond the comprehension or interest of even hard-core business readers. (I long for the days of yore when all you had to do is write the words "Internet" or "Web" to get everybody excited.) Such is the case with service oriented architectures--which has been the hot new thing in corporate technology for so many years that's it's now becoming difficult to call it a new thing with a straight face. I don't believe I have ever written the words "service oriented architecture" in a BW story--though I made an on-line reference earlier this week.
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