Otaku: Japan's Consumer Fanatics

Obsessive collectors of anime and pop culture toys and books are considered a fringe group, yet their tastes drive mainstream marketing

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You can spot them at Tokyo's sprawling electronics bazaar called Akihabara (Electric Town). They're the geeky types who actually get a kick out of building their own personal computers and hunt endlessly for central processing units, routers, high-performance motherboards, and Wi-Fi antennas.

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