From Garbage to Gold

Entrepreneurs are creating companies that exploit the creative opportunities in other people's junk, sparing the environment in the process

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Two years ago, Eli Reich was a mechanical engineer consultant for a Seattle wind energy company when his messenger bag was stolen. The environmentally conscious Reich, who rode his bike to work every day, decided that instead of buying a new one, he would simply fashion another bag out of used bicycle-tire inner tubes that were lying around his house.

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