Getting Juicy with Fallon and Senn

The Fallon Worldwide ad agency founders talk about their new book, Juicing the Orange, and how to jump-start creativity

Back in 2000, President Bill Clinton and Vice-President Al Gore each mentioned, in passing, a commercial. Clinton proclaimed the "Herding Cats" ad for Electronic Data Systems (EDS), which ran during the Super Bowl, to be his all-time favorite.

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