Traffic Statistics Online and the Importance of Triangulating

Great discussion going on about traffic stats from Alexa, Comscore, and Hitwise and why it's definitely a buyer beware scenario out there. Particularly interesting rundown from Webanalysticsbook.com (via Siliconbeat)on the different approaches and the issues with them.
Heather Green

There's a great discussion going on right now about traffic stats from Alexa, Comscore, and Hitwise and why it's definitely a buyer beware scenario out there. (This builds on the skepticism I've blogged about repeatedly about using Alexa data for absolute numbers.)

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