The Product-Profit Connection

Research from management consultant Bain shows that companies that focus on their core business, rather than simply add products, do best

Most managers know that incremental line extensions are hardly the best path to innovation. But the temptation to bloat the array of products available to customers remains seductive. Let's add a lemon flavor to that soft drink brand! How about an extra vitamin in that skin cleanser? We need an extra crunchy version! All too often, such ideas get greenlighted, all under the lofty guise of innovation.

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