SAP Spruces Up its Smaller-Biz Segment

The German business-software giantknown for efficient but complex programsis selling simpler products to cash in on a key growth area

Jon Nicolaisen, president of Soy Basics, an Iowa-based maker of environmentally friendly soybean oil candles, can tell right away which of his products are catching fire in the marketplace and which ones aren't. His SAP (SAP) software tells him. "SAP will look at orders and tell us what we have in inventory and what we need to produce," says Nicolaisen. "If we were going to do that by hand, well, I don't know if there are that many people in Iowa."

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