Could Gmarket Appeal to Japanese Consumers?

Moon Ihlwan

Nasdaq-listed Gmarket is pressing ahead with its campaign to outshine global powerhouse eBay and grab leadership in South Korea’s e-commerce. The Korean upstart on August 9 posted a 163% jump in gross merchandise value, or the total value of goods sold on its website, in the quarter that ended in June. The turnover of $573 million, which compares with $217.8 million in the April-June period last year, represents 16.8% of Korea’s retail Internet commerce, up from a share of 8.3% a year earlier.

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