Muni Wi-Fi: Not Free For All

Hundreds of U.S. cities are talking of offering citywide Wi-Fi Internet access and paying for Wi-Fi operations through advertising. Unfortunately, advertisers aren't too excited about the idea, according to a new survey.
Olga Kharif

Many cities are currently trying to figure out how to pay for citywide Wi-Fi operation -- while offering the service to their residents for free. Many, like San Francisco, are counting on ad revenues from local businesses to raise much of the necessary funds. Alas, as a new study done by Craig Settles, of Successful.com, and sponsored by Embarq, indicates, local businesses aren't lining up to pay for Wi-Fi ads.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.