Second Life's Virtual World Attracts W Hotels, American Apparel and Other Corporations.

Bruce Nussbaum

Back in June, the amazingly capable Reena Jana who writes and edits for the Innovation & Design channel, did a terrific story on how American Apparel was using Second Life to get close to its customers and design its clothes. The trendy t-shirt maker opened a virtual store and people can outfit their avatars. That gives American Apparel and inside look at what they want in the real world.

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