Second Life's Virtual World Attracts W Hotels, American Apparel and Other Corporations.By
Back in June, the amazingly capable Reena Jana who writes and edits for the Innovation & Design channel, did a terrific story on how American Apparel was using Second Life to get close to its customers and design its clothes. The trendy t-shirt maker opened a virtual store and people can outfit their avatars. That gives American Apparel and inside look at what they want in the real world.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.