BP's Green Brand Image Hit By Alaska Oil Spills.

Bruce Nussbaum

British Petroleum has done more to shift its Big Oil image to that of an eco-friendly energy giant than any other large oil company but it's history of accidents and oil spills in the US is beginning to tarnish it brand. BP CEO John Browne deserves lots of praise for moving BP into solar and hyrodgen and for highlighting alternative energy in general. Yet, folks who've visited Alaska over the years know that BP has had another reputation--for accidental oil spills from the 800-mile trans-Alaskan pipeline. In March, an oil leak spilled over tundra and frozen lakes. It was caused by pipeline corrosion. Last year, a BP Texas refinery blast killed 15 people.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.