Has Japan Outgrown the Big Mac?

The shrimp burgers of McDonald's/Japan's CEO have helped reheat sales, but he may need to take his eateries further upmarket to keep profits up

For most of the past two years, Eikoh Harada's jump from iMac to the Big Mac has looked like a pretty bad move. In March, 2004, Harada quit as president of Apple Computer's (AAPL) Japanese business and took over as chief executive of McDonald's (MCD) in Japan. Although he had earned praise for turning around Apple's operations, many doubted he had what it took to combat slumping sales and profits in McDonald's second-biggest market after the U.S.

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