AOL Casts Its Fate With Ads

The ailing unit of Time Warner thinks it can take on Google and Yahoo! in the game they play bestInternet advertising

Time Warner (TWX) ended an era on Aug. 2 when it formally announced plans to move AOL, once the titan of Internet service providers, out of the business of Internet account subscriptions and firmly into the advertising arena. Whether the move will finally put an end to AOL's woes, however, is another matter.

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