WellcomeMat Is a Website, Not A Typo

Peter Coy

Roll out the welcome mat for WellcomeMat.com, a new home-listings website that's trying to kick-start business by offering the first 1,000 listings for free. (After that it will be 75 cents a day.) The site's gimmick is video--every listing has a video clip of the property, supplied by the lister. You can link to the video from an ad on another site.

Before it's here, it's on the Bloomberg Terminal.