The Privacy Pirates

Corporate policies on the collection and management of personal data do precious little to protect your privacy

One of the only "facts" that I took away from high school biology was that the human body, when broken down into basic elements and minerals, is worth $4.50. Our electronic corpus, however, is worth far more—at least a couple of hundred dollars to the right marketers. Our vital information combined with our demographics and buying patterns are worth hard cash to the right people, as anyone who has ever rented a mailing list knows. It seems to me that if we can sell it, it's ours. If someone else can make money off tracking our activities, shouldn't we get paid, too?

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