Hallmark: Get Well Soon

The greeting cards company needs to work on its Web communication skills

Since its early beginnings in 1910, Hallmark has grown into the largest manufacturer of greeting cards in the US. In 1966, the privately-run business, headquartered in Kansas City, entered the international domain, and the company today has a retail network in over 100 countries around the world, publishing greeting cards in over 30 languages.

Apart from greeting cards, Hallmark Cards Inc.'s extended product line, which includes flowers, gifts and keepsake ornaments, has offered an opportunity for people to communicate their deepest and most cherished sentiments. Does Hallmark's US website deliver a brand message as beautifully and succinctly as the words on its greeting cards?

Before it's here, it's on the Bloomberg Terminal.