Pew Blog Study Shows the Lure of Storytelling is High

A new Pew study finds that most people who blog do it to tell stories about their lives--not to write about politics, tech, or media. One interesting tidbit: About 55% of bloggers write using a pseudonym.
Heather Green

The Pew Internet and American Life Project has a new study out on blogging that finds that most people who blog do it to tell stories about their lives--not to write about politics, tech, or media.

One tidbit I found particularly interesting is that 55% of bloggers write using a pseudonym. This is much higher than I would have expected and I think shows that there likey unmet demand for blogging software like Six Apart's new Vox, which allows you to create filters to control who can read your blog.

Overall, Pew found that about 8%, or 12 million American adults, blog, while 39% of the population, or 57 million people, read blogs.

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