How Intel Cuts Through the Jargon

The marketing chief at the world's top microchip maker offers three simple steps to communicating clearlyand profitablywith customers

A top executive at Reuters, the giant news-gathering organization, recently told me, "It's not an option anymore to not bring your language down to a clear and understandable level." We were discussing the need for clarity in business communications. The dot-com implosion left—and continues to leave—a bad taste in the mouths of consumers and investors who were bombarded with meaningless words and jargon.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.