How Intel Cuts Through the Jargon
A top executive at Reuters, the giant news-gathering organization, recently told me, "It's not an option anymore to not bring your language down to a clear and understandable level." We were discussing the need for clarity in business communications. The dot-com implosion left—and continues to leave—a bad taste in the mouths of consumers and investors who were bombarded with meaningless words and jargon.
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