Yet Another Elaborate, Stealth Attempt To Create 'Edgy' Virality For A Marketing Campaign

This blog would be more believable if this billboard in lower Manhattan wasn’t simultaneously appearing in Los Angeles on Sunset.

(Shoutouts to BoiFromTroy and, especially, the commenters at Gawker who’ve pieced it all together. Anyone here know what’s being pitched?) UPDATE: It’s CourtTV, as many were able to piece together.