Attention Deficit and Strategies for Engagement

BW story about shattering attention spans and strategies three companies (Nike, Efficient Frontier, and the BBC) are using to try to reengage folks in this new world.
Heather Green

Here's a story that Rob Hof and I honchoed about the whole notion of shattering attention spans and the strategies that three companies, Nike, Efficient Frontier, and the BBC are using to engage customers.

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