One Red Publicity Party

The blogger who traded a paper clip for a house wasn't the only one to benefit from the project. Others got loads of free publicity, too

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It began with one red paper clip—and ended with a house. Kyle MacDonald, a 26-year-old native of Belcarra, B.C., Canada, traveled to a small town in rural Saskatchewan on July 12 to accept his new home, earned through a series of trades that started with a single red paper clip.

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