Martha Traffic

Chris Palmeri

Normally new home sales centers in the suburbs of Raleigh are sedate places. The winding, wooded roads are not conducive to high volume traffic. And builders aren't allowed to put up billboards. But since KB Home opened its first Martha Stewart-designed development there earlier this year it's been a different story. "Traffic just exploded," says KB chief operating officer Jeff Mezger. "We used to get 12 to 25 people a week. Now it's hundreds." Mezger wouldn't say how many of those hundreds are just their to gawk at Martha creations like her Lily Pond home, pictured above and modeled after her Long Island estate. The next Martha development will be unveiled July 25th in Fairburn, Georgia, twenty miles southwest of Atlanta. Expect a big turnout. Martha sells.

Before it's here, it's on the Bloomberg Terminal.