Tune In, Turn On, Drop the Insulting Antidrug Ads

The Above the Influence campaign hurts its cause by reinforcing self-defeating attitudes that girls need to drop instead

The recent Above the Influence ads from the Partnership for a Drug-Free America demonstrate why many girl-targeted "healing ads" fail. They are riddled with messaging techniques that alienate us rather than enlist us in our own success. This is our message to the creators of this campaign:

To continue reading this article you must be a Bloomberg Professional Service Subscriber.