Pogo China Readying for Beta

EA's first branded online offering in the country goes live this summer

This summer's open beta will see Chinese gamers offered ten casual games including Fighting Landlord, Poppit!, Harvest Mania, and Battle Phlinx. Players will be able to win tokens and gifts for successful play.

"We are honored to launch Pogo in China with EA and bring world-class game experiences to Chinese gamers," said Yang Jing, Chairman & CEO of Tian Yue. "Pogo in China is a starting point for us to introduce the world-class online game experience to China and drive innovation of the Chinese interactive entertainment industry. We believe the launch of Pogo in China will be an important step to all Chinese gamers."

"We are glad to bring our first online offering, Pogo China, with Tian Yue," said Erick Hachenburg, EA's Senior Vice President of Global Online Publishing & Managing Director of EA China. "To enable the Chinese gamer to enjoy the unique fun of Pogo, the EA China studio has done a lot of customization and localization and much of the content is tailor-made especially for the Chinese market. We believe gamers can find many familiar Chinese elements and flavor that makes their gaming experience more fun."

Players can already apply for positions on the closed beta via the Guangzhou-based ISP Tian Yue.

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