EMC Focuses On Small Business in Asia

The storage giant is beefing up its assault on the lucrative small and midsize businesses (SMB) in the Asia-Pacific market

During the local launch of EMC Insignia last week, Joel Schwartz, the company's senior vice president and general manager of midrange systems division, said the SMB market in Asia will be a priority for EMC. Insignia is the vendor's range of storage hardware and software that are targeted at SMBs.

EMC classifies SMBs as companies which generate up to US$25 million in revenues per year, and estimates that this market grew 12 percent worldwide last year. In comparison, large enterprises — with revenues of US$100 million and above — grew at only 7.5 percent in 2005, according to EMC.

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