Microsoft Singing Its Own iTune

The software giant is poised to take on Apple with a music service and MP3 player all its own, abandoning its partner-oriented strategy

In mid-June, Jonathan Sasse, president of digital-music-player maker iRiver America, was making the rounds with the press, talking up his latest gizmo, the clix. His message was that this music player, unlike so many other iPod wannabes, had a chance to hit it big and maybe even take some business from digital music kingpin Apple Computer (AAPL).

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